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Sponsored Video: Air New Zealand unveils ‘the world’s most beautiful safety video’

Nige Burton — Wed, 12 Feb 2014 13:31:43 +0000

Last week, we brought you a taster clip of the brand new safety video from Air New Zealand. Well renowned for making innovative and fun videos to promote safety in flight, the airline has this time collaborated with the iconic Sports Illustrated Swimsuit brand to help celebrate that revered publication’s 50th birthday.

Featuring top supermodels Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes, with a cameo from one of the original all time modelling greats, Christie Brinkley, the film was shot on the beautiful Cook Islands, which have been a key Pacific Island destination for Air New Zealand for over 40 years. Last year alone, they conveyed almost 200,000 people to the island paradise from Auckland, Sydney and Los Angeles.

The teaser clip has already created quite a worldwide media splash, as Air New Zealand Global Head of Brand Development, Jodi Williams, explains: “The behind the scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination since it was released last week. It’s exciting for us to release the full video today and we hope it will encourage many viewers to consider a trip to the Cook Islands.”

The editor of Sports Illustrated Swimsuit, M J Day, says the Safety in Paradise video plays a big part in the magazine’s 50th birthday celebrations. “Our partnership with Air New Zealand is brilliant in every way,” she said. “We were able to create a raucous safety video in the true spirit of SI Swimsuit and our Kiwi friends.”

The title plans a major global marketing campaign to celebrate its anniversary, and Air New Zealand will continue to play a part in that activity.

To mark the launch of Safety in Paradise in style, Air New Zealand is offering online viewers an opportunity to win one of five trips for two to the Cook Islands. For more information and to enter, visit: theflyingsocialnetwork.com/safetyinparadise

Take a look at Safety in Paradise here:

Post sponsored by Air New Zealand

Sponsored Video: Air New Zealand produces ‘the world’s most beautiful safety video’

Nige Burton — Fri, 07 Feb 2014 16:19:02 +0000

Aah, the ubiquitous airline safety video. Love them or loathe them, we all know what they’re like, and are oftentimes hardly fain to watch them. Unless, of course, it’s one of the innovative, iconic Air New Zealand examples, the latest of which claims to be “the world’s most beautiful safety video” and is due for release next week.

The Kiwi airline has, with its array of distinctive videos, attracted over 30 million hits online, and that’s without their being viewed by millions of passengers on board. This latest escapade is produced in association with another iconic brand, Sports Illustrated, and is helping that prestigious title celebrate its 50th anniversary by featuring some of the biggest names in modelling promoting its swimsuit franchise.

Filmed in the idyllic Cook Islands, Safety in Paradise will feature Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes, and will be headed up by renowned original supermodel Christie Brinkley, who herself appeared on no less than three of the publication’s swimsuit covers.

Air New Zealand and Sports Illustrated have released a sneak preview of the film, together with a look behind the scenes at the making of it, and you can get one of the first looks at it here:

The airline is keen to promote core air-safety messages as its priority, but also to encourage more passenger traffic on its Auckland-Rarotonga and Los Angeles-Rarotonga services throughout 2014.

Said Christie Brinkley: “I’m grateful to be included in Air New Zealand’s safety video. I loved the playful script that contains a lot of unexpected moments for a safety video. It features so many SI beauties celebrating SI’s 50th anniversary of the swimsuit edition, that it may even have folks on the ground reaching for their oxygen masks! Thanks SI and Air New Zealand for including me.”

The new video will be released on 12th February (NZ time), and then rolled out on on Air New Zealand’s fleet from the end of the month.

Post sponsored by Air New Zealand.